How Gamification Became the "New Normal"

Are you convinced that Gamification is already spread enough within Business?

According to Prof. Werbach, here are some organizations that already use Gamification:

But also this concept helps to generate a sizable amount of money. Check this out:

Source: http://learningpilgrims.wordpress.com/tag/gamification/

Future of Gamification

In 2011 Gartner, Inc, the world's leading information technology research and advisory company, added gamification to the list of emerging technologies that are shaping the future. More on Gartner: http://www.gartner.com/technology/home.jsp


In 2012 gamification has traveled up Gartner's "Hype Cycle"1, a graphical representation of the maturity, adoption and social application of specific technology. In 2012 gamifcation's position is held at a 'peak of inflated expectations' and its expected plateau of productivity will occur in 5-10 years. 

GARTNER HYPE CYCLE 2012

So, what is the future for gamification? Some people think this innovation may disappear as non-sufficient one. In fact  Gartner predicts that this will happen it 2-3 years (2). However, a lot of different companies and organization already use gamification approach in their businesses.  
The technology itself provokes a lot of discussions and speculations. E.g.  Gabe Zichermann (@gzicherm), who is one of the biggest evangelist of gamification, believes this trend will evolve into valuable application in different areas, like education, marketing, consumer relation, research and development, etc. 

Gabe Zichermann - Gamification. TEDxKids@Brussels, June 2011

After all, are we as humans will ever stop playing games?