In simple
terms, Gamification is bringing things like leader boards and point totals and
scorecards into the workplaces. It gives the ability for an employee to measure
how he/she is doing against his/her peer set and understand how they might need
to improve. Gamification really brings together the post-digital factors of
cloud, mobile, social and analytics, and allows that to actually be the user
experience that one has brought together from those four factors. So our ability
to play or to interact in game-like environments to solve business problems is
going to be very powerful and enabled by those other technology trends. Companies
are making investments in Gamification because it is all about stake-holder’s engagement
to the result. If one looks at the health industry, the ability for people to monitor
their health scores – whether that’s the miles that they walk on a per-day
basis or their heart rate – has potential benefit in terms of an individual’s
health, but then also becomes a bottom-line benefit to insurance companies. And
so the ability to have a game-like score to see how you compare to others
potentially has significant value in the health system.
Another
element of our research on Gamification suggests that learning curves have the
potential to change through Gamification. The ability to work collaboratively
and to be able to solve problems in a game-like environment allows for more
rapid solving of problems. Best example is the process in which reward points are
issued in the modern games to unlock the higher levels/stages in the game. It’s
easy to employ these game-like principles to existing processes. Some
businesses, sales for example, I think fit very naturally because if you’ve
looked at Testing practices in Software industry, there’s always a repository/tool
that’s maintained, to show how many critical issues are reported? Did you help
improving the product in a big way? Gamification has the potential to change
the way organizations work. It will be technology enabled and business-led but
it will very much change incentives, behavior and engagement of your work force
and of your customers.
Excerpt: Innovative Technology Analysis - 2012
Excerpt: Innovative Technology Analysis - 2012
No comments:
Post a Comment