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Sunday, March 10, 2013

Reimagining Business with Gamification

Gamification is the use of game mechanics in non-game environments to increase user engagement and behavior adoption.

In simple terms, Gamification is bringing things like leader boards and point totals and scorecards into the workplaces. It gives the ability for an employee to measure how he/she is doing against his/her peer set and understand how they might need to improve. Gamification really brings together the post-digital factors of cloud, mobile, social and analytics, and allows that to actually be the user experience that one has brought together from those four factors. So our ability to play or to interact in game-like environments to solve business problems is going to be very powerful and enabled by those other technology trends. Companies are making investments in Gamification because it is all about stake-holder’s engagement to the result. If one looks at the health industry, the ability for people to monitor their health scores – whether that’s the miles that they walk on a per-day basis or their heart rate – has potential benefit in terms of an individual’s health, but then also becomes a bottom-line benefit to insurance companies. And so the ability to have a game-like score to see how you compare to others potentially has significant value in the health system.

Another element of our research on Gamification suggests that learning curves have the potential to change through Gamification. The ability to work collaboratively and to be able to solve problems in a game-like environment allows for more rapid solving of problems. Best example is the process in which reward points are issued in the modern games to unlock the higher levels/stages in the game. It’s easy to employ these game-like principles to existing processes. Some businesses, sales for example, I think fit very naturally because if you’ve looked at Testing practices in Software industry, there’s always a repository/tool that’s maintained, to show how many critical issues are reported? Did you help improving the product in a big way? Gamification has the potential to change the way organizations work. It will be technology enabled and business-led but it will very much change incentives, behavior and engagement of your work force and of your customers.

Excerpt: Innovative Technology Analysis - 2012

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