Nike+ Run: Game On, World.

"Sport is the ultimate game, and athletes are the ultimate players. Nike introduces a whole new training platform. Measure your score against your self, against your friends, against the world. The more you play, the better you get. The world is your playground. "

With this campaign Nike really changed the standards of gamification and people's behavior. Nike went deep to the core values of gamification and how to extract the most out of it. Nike re-imagined the relationship with customers. The company is going where the customers are: today, more than ever, into the social media platforms.

The video below is an example of a smart use of gamification because it took something that people find hard to get motivated for (to run) and offered a direct incentive (rewards). 

Nike successfully launched an online platform (Nike+ Web Community) to engage "players" into a completely new gaming environment in which physical activity is something challenging, exciting and rewarding. This platform allows Nike to have a personal conversation with customers. It also acts as a laboratory that lets the company study its customer's behaviors and patterns. 

Through its unique user experience, this tool allows runners to track their performance and monitor their progression towards their fitness goals. It also makes running much more fun and challenging, as it allows you to customize your workout activity, compete against friends and other platform users and share your achievements in many different social medias, such as Nikeplus, Facebook and Twitter.

What is Nike+ :

Nike+ is a successful ambassador for the Nike brand in the passionate running community, which is focused on users sharing stories about their feats. Since 2006 Nike+ Community has grown to 10 million members and has recorded more than 672 million miles run. Every day more and more addicted fans join the community. 

The merging of the digital and physical world for Nike and the 360 Degree Brand Marketing focus on improving the lives of the consumer has changed running forever. Now it's time to get your shoes on and share your run !!!